CASE STUDY
Empowering Product Data Quality through a Content Audit Solution
Industry
E-COMMERCE
# of Employees
1,001-5,000
Headquarters
INDIA
KEY HIGHLIGHTS
2.85 M
Products Audited
Accuracy Level
50K
Eliminated Brand Infringement
ABOUT US
Rannsolve is a national services company headquartered in Allen, Texas, that provides exceptional solutions across a wide range of outsourced business services supporting information technology for Healthcare, Data/Document Management, Ecommerce, Software Development, Intelligent automation and Managed Services. The company has demonstrated remarkable growth since its inception and has emerged as one of the prominent woman-driven global technology companies in the world.
CHALLENGES FACED
Our client is a top Indian B2B fashion marketplace, serving millions of customers with an extensive selection of products and services. Their commitment to offering top-tier quality and value has earned them a prominent place in the market.
SOLUTIONS
To meet this ambitious challenge, we established a comprehensive content audit process:
- Color Identification Techniques: Utilizing OpenCV technology for automated comparison and Color Mismatch Detection.
- Efficient Audit Process: Development of streamlined QC guidelines and methodology for efficient audit procedures. SPC techniques to ensure the audit is performed as per the determined standards
- Brand Infringement Detection: Auto filtration of Brand Infringement products by identification of Registered Logos and names through image comparison techniques
- Automation Implementation: Automation to check the product status, reducing manual efforts by 85%.
BUSINESS OUTCOMES
The implementation of our content audit solution yielded impressive results:
- Reduced Product Returns: Cross-checking all attributes against product images led to 70% reduction in returns caused by incorrect content.
- Zero Legal Issues on Brand Infringement: Early identification of 50K brand infringement cases allowed for the deactivation of problematic listings, resulting in zero escalations related to legal issues.
- Quick Time-to-Market: By conducting a real-time audit with a 99.9% accuracy rate, sellers were able to swiftly list their products online within 24 hours, leading to enhanced sales opportunities.
- Standardized Content: Robust quality assessment metrics guaranteed consistent content quality across all products, elevating the holistic customer experience and driving a significant 30% increase in sales and revenue.